«Jibek Joly TV» channel is part of the Republican State Enterprise on the right of Economic Management «TV and Radio Complex of the President of the Republic of Kazakhstan» under the Department of Presidential Affairs of the Republic of Kazakhstan. «Jibek Joly» began broadcasting in Kazakh and Russian on September, 1, 2022. Jibek Joly airs domestically as a family and entertainment version of «Silk Way».
More than half of the content on Jibek Joly are domestically-made programs. These include informational and analytical programs, such as «Fokus Vnimaniya» and «Wade»; talk shows, such as «Marhabat» and «JJ Talk»; informational and educational programs, such as «Bizdin’ Dariger»; entertainment programs, such as «Tungi Studiya», «Torletin’iz!», «Zhuldyzbysyn’?», «Zhaqsy Adamdarym» and many others. The channel also airs the biggest international mega hit films, popular series and animation films dubbed in Kazakh, as well as the best archival projects of «Silk Way».
SilkWay is the international branch of the Jibek Joly TV channel. SilkWay is the first national satellite TV channel of the Republic of Kazakhstan. The channel’s content is 100% domestically produced.
The TV channel's programs are divided into several themes and cover such areas as culture, traditions, history, tourism and investment capacity of Kazakhstan. The channel also broadcasts the latest and up-to-date news on a daily basis with an emphasis on Kazakhstan and Central Asia.
The satellite international channel began broadcasting on October 25, 2002 in Kazakh, Russian and English. In 2018, broadcasting in Kyrgyz and Uzbek was additionally launched. As part of the multi-language channel format, each viewer can select a preferred language sound track in any of the 5 languages.The Jibek Joly/Silk Way TV channel is avaiable in 118 countries of the world. Its potential audience is estimated at 300 million viewers.The TV channel launched the information and analytical TV show 'New Time' in English on September 1, 2023