Jibek Joly TV channel is owned by TV and Radio Complex of the President of the Republic of Kazakhstan NJSC.Jibek Joly began broadcasting in Kazakh and Russian on September 1, 2022.
The channel broadcasts domestically as a family entertainment version of SilkWay.More than half of Jibek Joly's content consists of domestically produced programs. These include "New Time" and "Zhana Uaqyt" newscast,"Krivosheev Live" and "JJ Talk" socio-political talk shows, "El" social talk show, "Tungi Studiya with Nurlan Koyanbayev", " Zhaqsy Adamdarym” entertainment projects and many others.Jibek Joly channel also airs the world’s greatest blockbuster films, popular series and animated films dubbed into Kazakh, as well as the best projects from the Silk Way archive.
SilkWay is the international branch of the Jibek Joly TV channel. SilkWay is the first national satellite TV channel of the Republic of Kazakhstan, broadcasting to 118 countries on four continents via HotbIRD 13B, Galaxy 19 and Measat 3A satellites. The channel’s content is 100% domestically produced.
The current total audience of SilkWay is more than 300 million viewers. The TV channel's programs are divided into several themes and cover such areas as culture, traditions, history, tourism and investment capacity of Kazakhstan. The channel also broadcasts the latest and up-to-date news on a daily basis with an emphasis on Kazakhstan and Central Asia.
The satellite international channel began broadcasting on October 25, 2002 in Kazakh, Russian and English. In 2018, broadcasting in Kyrgyz and Uzbek was additionally launched. As part of the multi-language channel format, each viewer can select a preferred language sound track in any of the 5 languages.