How do representatives of the show industry combine creativity with business?

It is usually believed that popular musicians, actors fully devote themselves to creativity. And it's hard to imagine that many of them show their talent and abilities in other areas. And today we decided to find out how some of them manage to combine their creative career with business, how much they need it, and whether the extra work affects their main business in any way. Our first hero lives in Almaty. This is a popular musician, a singer whose songs are always pleasant to listen to. Who is it?